Oribe
A project exploring Oribe’s new line of three scents: Côte d'Azur, Desertland, and Valley of Flowers.
Insight: A perfume is an extension of personal style, and people want to experience the scent before buying.
In this campaign, Oribe provides sensory experiences of the new perfumes.
Out of Home digital ads
A series of out of home ads sharing the new fragrances in a sensory way. Imagery demonstrates the key scent notes of each fragrance, including each element in a series of motion
Direct Mail | PR | Scented stationary kit.
A mailer delivered to select PR contacts including scented stationary, encouraging them to take a moment to experience the new scents, and then write a short note and mail it to a friend.
