KNIX

The Handful Glove

Knix knows what women need, and maybe…so does AI?

After centuries without pockets, women's hands have evolved to carry an absurd amount of things at once. And AI-generated images famously can't stop adding extra fingers to hands. Perhaps AI is offering women a solution the fashion industry never did?

For International Women's Day, Knix took that glitch and ran with it — creating The Handful Glove: a glove with extra fingers, built for the way women actually live.

AD + CW Rachael Reid

Social

Knix produced a series of social content pieces examining fashion history, and the way women’s clothing has evolved through time to meet women’s needs.

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