NISSIN CUP NOODLE

A campaign that eats.

Gen Z’s express their personality in everything they do, from their fashion choices to the food they eat. And during a time of life where perhaps things feel unaffordable, indulging in small treats (like food) is a way to experience a small luxury.

This campaign sought to tap into the intersection of food, fashion, and Gen Z internet culture, positioning Nissin Cup Noodles as a stylish symbol of everyday indulgence.

AD + CW Rachael Reid