MCDONALDS X FIFA 2026
Ronaldo
There have been three legendary Ronaldo’s in the history of football: Ronaldo Nazario, Ronaldo de Assis Moreiro (Ronaldinho), and Cristiano Ronaldo. Each of them have left their mark on the sport with their own unique style and flair.
This year Cristiano Ronaldo has hinted that FIFA 2026 might be his last, leaving behind some big boots to fill. Who will carry on the Ronaldo legacy?
For FIFA 2026, we used multiple touch points to connect with fans, and brought back McDonald’s own legend, Ronald, to pickup where the other Ronaldo’s left off.
AD: Rachael Reid + Athen Go, CW: Neel Aery
EA Sports x McDonald’s integration
In EA Sports FIFA game, the legend himself, Ronald McDonald, can be substituted into the game as a member of the team.
The Jersey Swap
For the duration of the World Cup, when fans wear their Ronaldo Jersey into any McDonald’s, they can show the jersey to receive a free burger.
