FELLOWES
Shred your heart out.
We want millennials to consider a shredder for their homes. To do that, we positioned paper shredders as an emotional outlet, a cathartic way to destroy the things you want to forget. We created a series of OOH posters, a series of social media videos, and finally, a public stunt to help Toronto forget the thing they want to move on from.
AD:Rachael Reid + Athen Go, CW: Will French
On social media, Fellowes will feature a series of videos where a street interviewer will walk around with a battery operated shredder, allowing people to shred something they’ve been holding on to.
Finally, we want to help Toronto overcome their most recent heartbreak: losing the World Series to a wedged baseball the LA Dodgers.
At the Toronto Blue Jays home opener, the Fellowes team will shred the outfield wall that trapped the baseball, and replace it with a new wall piece, featuring the Fellowes logo.
